• Elevated media relations through strategic collaboration, resulting in impactful press coverage from top-tier publications like Forbes, WSJ, and Bloomberg.
  
• Crafted compelling messaging for B2B content marketing, leveraging consumer technology market research to resonate with target audiences.
  
• Developed and maintained valuable relationships with media contacts, fostering partnerships that consistently delivered high-quality press coverage.
  
• Spearheaded the creation, production, and promotion of "The Connected Consumer" podcast, securing thought leader interviews and expanding brand reach.
  
• Translated complex medical topics into accessible content, facilitating biweekly interviews and press releases that effectively communicated key messages.
  

• Orchestrated data-driven social media strategies that increased engagement, followers, website visits, and sales through platforms like LinkedIn, Twitter, Facebook, and Instagram.
  
• Crafted captivating and visually appealing B2B content, ensuring brand consistency and resonance across diverse social media channels.
  
• Leveraged MarTech stack for automation and process optimization.
  
• Managed social media schedules using platforms such as Buffer and Sprout Social, optimizing content distribution and timing for maximum impact.
  
• Collaborated with influencers to amplify brand awareness and reach, establishing meaningful partnerships that drove audience engagement and growth.
  
• Improved website visibility by combining SEO strategies in engaging social media posts and consistent content creation.

• Developed, hosted, and distributed engaging podcast content across platforms like Apple Podcasts, Spotify, and more, facilitating thought-provoking conversations with industry thought leaders.
  
• Produced and edited podcast episodes using tools such as Buzzsprout, Rode Caster Pro, StreamYard, Riverside.fm, ensuring high-quality audio and seamless delivery to listeners.
  
• Established and maintained podcast sponsor relationships, contributing to additional company revenue while enhancing the overall content value.
  
• Transformed complex industry topics into digestible and engaging audio content, showcasing your ability to communicate effectively to a diverse audience.
  
• Leveraged podcasts to increase brand visibility, positioning your company as a thought leader in the industry and attracting a broader audience base.
  

Experience

• Marketing Manager | Kismet Technologies
• Orlando, FL | September 2023 – Present
  
• Senior Public Relations & Marketing Manager | Parks Associates Dallas, TX | December 2021 – July 2023
  
• Public Relations & Marketing Coordinator | Parks Associates Dallas, TX | February 2020 – December 2021
  
• Community Relations Specialist | Ackerman Cancer Center Jacksonville, FL | August 2018 – July 2019
  
• Marketing Intern | Ackerman Cancer Center
  

Jacksonville, FL | April 2018 – August 2018

• Account Service Intern | Brunet-Garcia Advertising Inc. Jacksonville, FL | August 2017 – November 2017
  
• Public Relations Intern | American Lung Association
  

Jacksonville, FL | May 2017 – August 2017

education

BS in Communications with a focus on Public Relations August 2018, University of North Florida - Cum Laude

examples

• Authored Article: CES Trend Check: Smart Homes, Smart Apartments, Interoperability, Energy, Wellness and More | The top trends and takeaways from Parks Associates’ CONNECTIONS Summit at CES
  

• Press Coverage

• Press Release

• Podcasts
  

• Newsletter
  

Rosey Ulpino-Sera